PEST/
PESTLE Analysis on Big Mart Super Market
Analyzed
by Bipin Bajracharya
Date of
Analysis 2013-3-29
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PESTLE Analysis factors
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Your notes
|
Potential Impact:
|
Implication and importance
|
The list below is just to get you started. Remember to put
these, and others that you add in the context of the type of organization or
business being analyzed.
For example if you are analyzing a small private company
the behaviors of a Wall Mart / Tesco or other large international player may
well impact on you.
If you are analyzing a local authority, government changes
will change your priorities.
|
About
your organization.
How
might the factors listed on the left impact your business or part of the
organization?
|
H - High
M -
Medium
L - Low
U -
Undetermined
|
Time
Frame:
0 - 6
months
6 - 12
months
12 - 24
months
24 +
months
|
Type:
Positive
+
Negative
-
Unknown
|
Impact:
Increasing
>
Unchanged
=
Decreasing
<
Unknown
|
Relative
Importance:
Critical
Important
Un-important
Unknown
|
|
·
Trading
policies
·
Home
market lobbying/pressure groups
·
Government
policies
·
Government
term and change
·
Elections
·
Inter-country
relationships/attitudes
·
Political
trends
·
Governmental
leadership
·
Government
structures
·
Internal
political issues
·
Shareholder/
stakeholder needs/ demands
|
As, Nepal is experiencing tuff time with the political
instability and uncertainty, the business sector of the country is affected
the most. The day to day strikes in the country is affecting the supermarket
to shut down during the business days as well, which directly hampers the
supply. Thus, Big Mart needs to take some competitive and strategic steps to
overcome this problem.
|
M
M
M
H
M
M
M
M
M
M
H
|
24+
24+
0-6
6-12
6-12
6-12
6-12
6-12
6-12
6-12
6-12
|
+ve
-ve
-ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
|
Increasing
Unchanged
Unknown
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
|
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Critical
|
|
·
Home
economy situation
·
Home
economy trends
·
Overseas
economies and trends
·
General
taxation issues
·
Taxation
changes specific to product/services
·
Seasonality/weather
issues
·
Market
and trade cycles
·
Specific
industry factors
·
Market
routes and distribution trends
·
Customer/end-user
drivers
·
International
trade/monetary issues
·
Job
growth/unemployment
·
Exchange
rates
·
Tariffs
·
Inflation
·
Interest
and exchange rates
·
Consumer
confidence index
·
Production
level
·
Internal
finance
·
Internal
cash flow
|
Though the branches of supermarket are placed in the
developed parts of the valley, it has not yet been able to
attract as many customers as the competitors does. The supermarket has to
adjust the price of the products according to the inflation and carry out
effective planning to fulfill the demand of people from all economic groups.
|
H
H
-
H
H
M
M
M
M
M
M
M
H
M
H
M
M
M
H
H
|
24+
24+
_
6-12
6-12
0-6
0-6
0-6
6-12
6-12
6-12
6-12
0-6
6-12
6-12
6-12
6-12
0-6
6-12
6-12
|
+ve
+ve
_
+ve
+ve
+ve
+ve
+ve
-ve
+ve
+ve
+ve
+ve
+ve
-ve
+ve
+ve
+ve
+ve
+ve
|
Increasing
Increasing
_
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Unchanged
Increasing
Increasing
Unchanged
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
|
Critical
Critical
_
Important
Important
Important
Important
Important
Un-important
Important
Important
Important
Important
Important
Critical
Important
Important
Important
Critical
Critical
|
|
·
Consumer
attitudes and opinions
·
Media
views
·
Law
changes affecting social factors
·
Brand,
company, technology image
·
Consumer
buying patterns
·
Major
events and influences
·
Buying
access and trends
·
Ethnic/religious
factors
·
Advertising
and publicity
·
Ethical
issues
·
Demographics
(age, gender, race, family size,)
·
Lifestyle
changes
·
Population
shifts
·
Education
·
Trends
·
Fads
·
Diversity
·
Immigration/emigration
·
Health
·
Living
standards
·
Housing
trends
·
Fashion
& role models
·
Attitudes
to work
·
Attitudes
to people doing certain types of work
·
Occupations
·
Earning
capacity
·
Staff
attitudes
·
Management
style
·
organizational
culture
·
Changes
to education system
|
The trend of today’s customers changed to one-stop and
bulk shopping. Though the supermarket has managed to place around 25,000
varieties of products, it has not yet been able to draw the attention of
maximum people. The supermarket is focusing only on few segments for some
specific place. But, the people with different cultural and demands are now
scattered everywhere. Therefore, the supermarkets need to focus
on different varieties of product and services.
|
M
H
H
H
M
H
H
H
H
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
H
H
H
M
M
M
|
0-6
0-6
6-12
0-6
0-6
0-6
0-6
0-6
6-12
6-12
6-12
24+
24+
24+
24+
6-12
6-12
0-6
24+
24+
6-12
24+
0-6
0-6
6-12
6-12
0-6
6-12
6-12
6-12
|
+ve
+ve
-ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
|
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
|
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
|
|
·
Competing
technology development
·
Associated/dependent
technologies
·
Replacement
technology/solutions
·
Maturity
of technology
·
Manufacturing
maturity and capacity
·
Information
and communications
·
Consumer
buying mechanisms/technology
·
Technology
legislation
·
Technology
access, licensing, patents
·
Intellectual
property issues
·
Global
communications
·
Innovations
·
New
discoveries
·
Research
·
Energy
uses/sources/fuels
·
Communications
·
Health
(pharmaceutical, equipment, etc.)
·
Manufacturing
advances
·
Information
technology
·
Internet
·
Transportation
·
Waste
removal/recycling
·
Email
·
M-learning
·
E-learning
·
Collaboration
tools
·
Software
changes
|
The uses of technologies for recording the sales and stock
of products are very essential to operate a firm like a supermarket. Big Mart
has to be updated with recent technologies to operate and expand its business
at a high pace. Though, the facilities like ATM lounge are provided to the
customers, it is still lacking to facilitate the customers with “online”
services. The supermarket needs to handle such issues to gain competitive
advantage over others.
|
H
H
H
M
H
H
H
M
M
M
M
M
M
M
H
M
M
H
H
H
M
H
M
M
M
M
M
|
24+
24+
0-6
6-12
6-12
6-12
6-12
6-12
6-12
6-12
6-12
6-12
6-12
0-6
0-6
6-12
6-12
0-6
0-6
0-6
0-6
0-6
0-6
0-6
6-12
6-12
6-12
|
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
|
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
|
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
Important
|
|
·
Current
legislation home market
·
Future
legislation
·
Regulatory
bodies and processes
·
Employment
law
·
Consumer
protection
·
Industry-specific
regulations
·
competitive
regulations
|
It is obvious that Big Mart is following the rules,
regulations and policies as per Nepal’s government. It is regularly
maintaining its accounts and ledgers on time, which even includes
the government tax as well. However, Big Mart is still facing the pressure of
intense price war and strong product differentiation. Thus, the supermarket
needs to maintain its product price as per the market value.
|
M
M
M
M
M
M
H
|
6-12
12-24
12-24
12-24
12-24
6-12
6-12
|
+ve
Unknown
+ve
+ve
+ve
+ve
+ve
|
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
|
Important
Important
Important
Important
Important
Important
Important
|
|
·
Ecological
·
Environmental
issues
o
International
o
National
o
Local
·
Environmental
regulations
·
Customer
values
·
Market
values
·
Stakeholder/
investor values
·
Staff
attitudes
·
Management
style
·
organizational
culture
·
Staff
morale
·
Staff
engagement
|
The supermarket has the probability of disposing the
unwanted products with the knowledge of eco-environment approach. They need
to be initiative in preserving the environment to develop good reputation
among the people.
|
L
M
M
H
H
H
H
H
M
H
H
|
24+
24+
6-12
6-12
6-12
6-12
0-6
12-24
6-12
6-12
0-6
|
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
+ve
|
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Increasing
Unchanged
Increasing
Increasing
|
Unknown
Unknown
Important
Important
Important
Important
Important
Important
Important
Important
Important
|